Response History

The uncertainty never fully goes away, but it does get easier to manage. After 10 years and 3 startups, here's what helps me: **Reframe uncertainty as data gathering.** Each day you're not failing, you're collecting insights. Customer didn't convert? That's data about your messaging. Feature didn't land? Data about priorities. **Set micro-milestones.** Instead of "will this work in 2 years," focus on "what can I validate this week?" I track weekly metrics: conversations with users, experiments run, lessons learned. **Build a founder routine.** Uncertainty thrives in chaos. I do the same morning routine, work from the same spot, have regular check-ins with advisors. Structure creates stability when everything else feels uncertain. The stress is real, but remember - you already did the hardest part by starting. Most people never get that far.

Great question! The key to Reddit marketing is genuinely being part of the community first. Here's my approach after years of trial and error: **The 90/10 rule:** 90% of your activity should be helping others with zero mention of your product. Build reputation first. **Target problem-aware threads:** Look for posts where people are describing the exact problem you solve. Share your expertise, not your product. **DM when asked:** When your helpful comment gets "how do you do this?" responses, that's permission to share more details via DM. **Track patterns:** I keep a spreadsheet of which subreddits, post types, and response styles get the best engagement. Data beats guessing. As for tools - honestly, manual engagement works best. Automation is too easy to spot and will get you banned. The time investment is worth it when you're genuinely helping your target customers.